Bottega Veneta Chain

For the Spring/Summer 2020 season, we reimagined Bottega Veneta’s iconic “Pouch” by incorporating a striking metal chain into the shoulder strap design.

To celebrate this innovation, we installed oversized 3D chain sculptures at Tokyo’s Ginza Sony Park and Shanghai’s Grand Gateway.

These installations not only elevated the brand’s visibility but also reinforced its connection to this emblematic product, solidifying its presence in the Chinese market.